Imagine holding your last twenty dollars in your hand, trying to decide whether to go for the Alice and Brohm ice cream, the Miku sushi bowl, or a quick McDonald’s which would leave you with some change in your pockets. This is what it sometimes feels like when selecting a digital marketing agency. Each option has its own pros and cons.
The truth is, there is no ‘one-fits-all’ model when it comes to selecting a marketing agency. That’s why we’re here with some factors to consider before making your decision:
What Are Your Top Three Needs and Goals?
There are many components to digital marketing, be it Facebook Ads, email campaigns or Search Engine Optimization. Before you arrange a consultation, make a list of your top three goals for joining forces with an outsourced marketing company. Bring them with you to every meeting. This will help you remain focused on what you would like to achieve, without getting sidetracked by all the new shiny offerings (we’ve all been there!), and effectively navigate the many options available to your business
What Does Your Budget Look Like?
As digital marketers we constantly hear the request: “I want to be number one on Google”. However, if you don’t have the budget behind you to afford PPC (particularly for highly competitive keywords), you may want to reassess your strategy and turn towards more cost-effective (yet highly successful) tactics such as email campaigns, social media, and blogs.
Likewise, budgets may determine the size of the marketing company you select. If you are a small business, you might want to look for an individual marketing consultant or small agency who specialize in one type of marketing (for example, here at My Networks we specialize in quality organic marketing). For larger, international companies, you might stray more towards the larger agencies with a heavily armed workforce supplying everything from PPC and SEM to videography and web design.
How Does Your Point Of Contact Make You Feel?
The first impression is usually the right one. Your point of contact should make you feel heard…they should make you feel like you are in expert hands…and they should make you feel happy to have them join your team (because ultimately, that is what’s happening, regardless of whether it’s for a short or long period of time). If a service does not align with your company’s core values, goals or budget, it’s probably best to keep searching.
What Samples Or Feedback Can They Share?
Before signing your agreement, read through your digital marketing agency’s website: is it unique and engaging…do they have a blog? Take a browse through their social media too: have they managed to produce relevant images and content to match. What are their clients saying? It’s important to remember to take your time, assess the market, and find the perfect person or team to collaborate with.
We hope these quick and easy questions help refine your approach to hiring the right marketing agency. For more information, please send us an email or contact us on social media. Whether you want some advice or a full consultation, we love connecting with our community!