ABOUT

words by writers. Research by strategists.

Everyone has a brand they believe in.
We craft words that make it yours... for the right people.

Ever spent far-too-many hours writing your website but it STILL doesn't sound right? Or sat wondering why that AI copywriter couldn't craft a thrilling brand tagline you’d actually write home about?

It’s because good writing is hard – and your brand is wonderfully, definitively unique. 

At some point, we’ve all fallen for a product or service. An aromatic face wash that left you feeling ultra fresh, or a sustainable clothing brand who valued ethical consumption. Perhaps it was even a counselling clinic who changed the way you wake up each morning.

Regardless of the industry, there’s always one thing they have in common: a consistent message, a captivating story, and a passionate copywriter in their back pocket.

Our strategic, Words First approach is how we help you AND your customers feel good & thrive. It's how we ensure your audience feels seen, and you walk away with clear, authentic messaging that converts into customers. All while turning your data into easy-to-use information you can understand and leverage, of course. Because combining facts with stories is your ultimate powerhouse for sustainable success.

FINDING INSPIRATION FROM: 

Family time, positive work culture, sustainable living, everything bath and design, an end-of-day GnT.

the founder

Melissa

lover of literature, excessively large mugs of tea, and the person who will definitely lie awake at 2am thinking about the headline for your new homepage

I *know* how to feels: sleepless nights over slow sales...no answers to why engagement is low or why that company who started at the same time has grown so fast.

But you know what it all boils down to?
The right words and strategy. 

Great copywriting has the power to move and inspire people. To create and change worlds. That's why I've now written for 30+ industries across Canada and US to help founders like you build their brand and secure more sales.

AT A GLANCE

YOU SHOULD PROBABLY KNOW

01

Design Partner: Audrey Thizy

02

FIND ME CHASING COTTON CANDY SKIES & TURQOISE WATER ON THE WEEKEND

03

Design Partner: Iveta Lekesova

04

OUR FOOD-LOVING, WORLD-PERUSING PROOFREADER & EDITOR, LEX

All about

Slow mornings, outdoor adventures, bright colours, above average open rates, building a library in my home

NOT ABOUT

Offensive language, boring business, beautiful websites with bland messaging, background-blending

agree? we're probably a great fit.

let's work together

can't ignore copy in a few simple steps

Consult - Intake questionnaire - Draft & Review - Edits & Launch
And that my friends, is exactly how it's done!

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Explore proven copywriting, branding, and marketing techniques among these very pages, as well as thought-leading discussions and refreshing opinion pieces.

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