ABOUT

words by writers. campaigns by strategists.

Everyone has a brand they believe in.
We craft words that make it yours... for the right people.

Ever wonder why you can’t buy a template that magics the perfect opening sentence *without edits*? Or develops a thrilling brand tagline you’d actually write home about?

It’s because good writing is hard – and your brand is wonderfully, definitively unique. 

At some point, we’ve all fallen for a product or service. An interior designer known for complex colour pairings and satiric humour. An aromatic face wash that left you feeling ultra fresh or a sustainable clothing brand who valued ethical consumption. Perhaps it was even a counselling clinic who changed the way you wake up each morning.

Regardless of the industry, there’s always one thing they have in common: a consistent message, a captivating story, and a passionate copywriter in their back pocket.

Our strategic Words First approach stems from the knowledge that the right sentence can be the difference between an engaged community and hollow echoes. We work directly with you to create clear, authentic messaging and high-converting copywriting, all while turning your data into easy-to-use information you can understand and leverage. Because combining facts with stories is the ultimate powerhouse for sustainable success.

FINDING INSPIRATION FROM: 

Family time, positive work culture, sustainable living, everything bath and design, an end-of-day GnT.

the founder

Melissa

lover of literature, excessively large mugs of tea, and the person who will definitely lie awake at 2am thinking about the slogan for your next campaign

It goes without saying, I love to write. From having poetry published in the Great British Library to my English Literature and Language degree - there's no question about it. But beyond that, I truly believe in the power of words. In their ability to move and inspire people. To create and change worlds. Which is why I've now written for 30+ industries across Canada and UK to help founders like you share their story and build meaningful communities.

AT A GLANCE

YOU SHOULD PROBABLY KNOW

01

Design Partner: Audrey Thizy

02

FIND ME CHASING COTTON CANDY SKIES & TURQOISE WATER ON THE WEEKEND

03

Design Partner: Iveta Lekesova

04

I live for decadent breakfasts in good company

All about

Slow mornings, outdoor adventures, bright colours, above average open rates, building a library in my home

NOT ABOUT

Offensive language, boring business, beautiful websites with bland messaging, background-blending

agree? we're probably a great fit.

let's work together

can't ignore copy in a few simple steps

Consult - Intake questionnaire - Draft & Review - Edits & Launch
And that my friends, is exactly how it's done!

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Explore proven copywriting, branding, and marketing techniques among these very pages, as well as thought-leading discussions and refreshing opinion pieces.

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