From menu to mountain vibes, words and ideas for the kings of tacos.
featured project
The WHAT
- Website Copy
- Menu copywriting
- Brand Strategy
Luz Tacos has won an array of awards for Best Taco Makers and has been featured among numerous publications in Squamish, Vancouver, and the local area.
I helped Luz Tacos and their team with a full website content rewrite including full menu standardization, launch of their new event catering service, and new brand strategy documentation.
The goal was to have a transparent and easy to digest menu that enticed people to buy tacos without any confusion to the ingredients of each meal - but beyond that, the goal was to showcase their proud Mexican culture and heritage while appealing to their audience of hungry outdoor enthusiasts and hosts of special events.
“Marketing is no longer about the products you make, but about the stories you tell.”
- Seth Godin
Inquire About Your Project
let's do this
From your brand identity to the launch of your monthly newsletter, we'll create the perfect package to get you where you need to be.
