- Website Copy
- New Tone of Voice
- ISH creative concepts
- Packaging copy
- Promo leaflets
When working with Aimee at Saltish (the new company name for her bath and body brand), there were three main goals: incorporate the ISH part of her name rebrand into other elements of her copy and marketing, implement a "fun and cheeky" tone of voice, and rewrite all content from website copy and product descriptions to promo leaflets and product packaging.
Here's a little peek at what Melissa came up with in just one week to cater to a tight deadline. She also provided a brief and working examples of how the ISH concept could be used across multiple platforms like the Saltish website and social media.
“Marketing is no longer about the products you make, but about the stories you tell.”
- Seth Godin