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Your Communications Checklist: How to Communicate Effectively in Business

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words by writers

Can you imagine a world without communication?

No hello good mornings. 

No afternoon emails with Stephan’s latest idea on that upcoming campaign.

No what are you working on today?

For some, that might sound rather blissful (in fact, you might be deleting Marianne’s tenth “new recipe ideas” email as we speak, and we forgive you). 

However, it would also be a lonely place to live, as some quickly found out during stretches of isolation during the pandemic. A place without creativity, values, personality, and connection.

Author John Powell once wrote: “Communication works for those who work at it”. Because communication sounds easy, right? You just open your mouth and speak. Or you type an email and hit send.

But the moment we realize words are the heart of our business – the bridge between you, your team and your community – we begin to put more thought into how we communicate. How we can truly share an idea or message with someone else and have them feel inspired or excited to get involved.

Not only should any effective form of business communications have an opening, a body, and a close (comms101) – you should also have a set of clear guidelines and goals to work towards in order to ensure information isn’t overlooked or misunderstood.

To help you achieve this, we’ve created a quick communications checklist every business should have as a foundation to ensure efficiency:

1. Tone of Voice Guidelines 

to help you standardize company culture, values and personality. See our recent blog for why this matters.

2. Strategy (how you will communicate)

which should include channels you will use to reach which audience and a set of SMART goals: Specific, Measurable, Achievable, Relevant, Time-Bound.

3. Clearly defined target audience 

that clearly answers the questions: who are you talking to, what do they like, what do they value, what information are they interested in, and what are their pain points right now?

4. Creative key messaging 

which should include overall brand key messaging and also key messaging for any communication or marketing campaign sent externally.

5. Clear focus on community, storytelling and heart 

enforced by the repetitive questioning of: “why should they care?” It’s our responsibility to ask ourselves why our story deserves to land in someone’s inbox or newsfeed etc.

6. Ongoing analysis 

because you undoubtedly need to know: is it working?

What would you like to refine in the next 3-6 months? Save our communications checklist below:

communications

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Our mission at My Networks is to help you stand out through the power of words. We’re here to help you provide value, engage and entertain your community, all while building something you are proud to be part of. Contact us today if you would like to collaborate on a project.

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