Hold The Front Page…
Grab a coffee and explore proven copywriting, branding, and marketing techniques among these very pages, as well as thought-leading discussions and refreshing opinion pieces.
Our Strategic Process When You Choose to Craft Words Avec Yours Truly
Wondering what happens when you hand your hard-earned cash over to a copywriter? Wondering whether they can truly capture the...
How to Write a Professional About Page. Hint: You’re Not The Hero.
Have you ever stared at your blank page, trying to write an impactful About Page wondering: How can I condense my life and...
7 Proven Website Copywriting Tips to Attract Better Clients and Customers
Spending hours trying to figure how out to attract better clients and customers? We’ve been there. And you know what we...
Why You Need a Words First Approach to Business
If words were a food, they would be the classic custard turned into a lavish Crème caramel. In simple terms, they have the power...
How Tone of Voice Impacts Your Brand and Marketing
How does tone of voice impact my brand and marketing? Tone of voice is sometimes a component missing from initial brand...
How Brands Like Saje Repositioned to Stand Out in a Saturated Market
Show Them All You're Not The Ordinary Type... Competing in a wildly saturated market? It can be hard to position yourself as a...
Try These 5 Writing Techniques to Improve Your Next Marketing Campaign or External Communications
No one wants to read bland, heard-it-all-before copy. The blog posts that read like a monotonous list. Or the rushed newsletter...
Squid Game and the Power of Word of Mouth Marketing
Were you one of the 142 million viewers to watch the Korean series Squid Game, making it the biggest series launch in Netflix...
Your Communications Checklist: How to Communicate Effectively in Business
Can you imagine a world without communication? No hello good mornings. No afternoon emails with Stephan’s latest idea on that...
Leading Brand Strategies and What We Can Learn From Them
What do Bumble, Liquid Death, Monzo and innocent all have in common? They all nailed their brand tone of voice - as well as...
How to Use Storytelling In Business
Storytelling. Did you know people are more likely to remember a story about your business than the facts you gave them just...
Inclusive Marketing: Cadbury Advert 2021
As we turn the corner from the influx of opinion news surrounding Oatly’s Superbowl advert, we’re greeted by the controversy...
Marketing My Business: Benefits of an Objective Perspective
"Surely when marketing my business, I need to think about what makes me special...what makes me the best product or service...
Establishing Thought Leadership: #Vanlife
When we talk about influencers at My Networks, we're not just talking about the latest Kim Kardashian! We're talking about...
Develop Your Content Strategy: Hero, Hub, Hygiene
Content Strategy: By Melissa McDonald, Founder of My Networks As a child, I never understood why my mother used her pocket...